Corporate communication through social media :
Kaul, Asha,
Corporate communication through social media : strategies for managing reputation / Asha Kaul, Professor, Communication Area, Indian Institute of Management, Ahmedabad, Vidhi Chaudhri, Assistant Professor, Department of Media and Communication, Erasmus University Rotterdam. - New Delhi Sage Publications India Pvt Ltd 2017 - pages cm
Includes index.
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
9789386446190 (pbk.)
2017010920
Corporations--Public relations.
Internet in public relations.
Social media.
HD59 / .K38 2017
659.202 KAU
Corporate communication through social media : strategies for managing reputation / Asha Kaul, Professor, Communication Area, Indian Institute of Management, Ahmedabad, Vidhi Chaudhri, Assistant Professor, Department of Media and Communication, Erasmus University Rotterdam. - New Delhi Sage Publications India Pvt Ltd 2017 - pages cm
Includes index.
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
9789386446190 (pbk.)
2017010920
Corporations--Public relations.
Internet in public relations.
Social media.
HD59 / .K38 2017
659.202 KAU
