Corporate communication through social media : strategies for managing reputation / Asha Kaul, Professor, Communication Area, Indian Institute of Management, Ahmedabad, Vidhi Chaudhri, Assistant Professor, Department of Media and Communication, Erasmus University Rotterdam.
Material type:
TextPublication details: New Delhi Sage Publications India Pvt Ltd 2017Description: pages cmISBN: - 9789386446190 (pbk.)
- 659.202 KAU 23
- HD59 .K38 2017
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Symbiosis International University Central Library | 659.202 KAU (Browse shelf(Opens below)) | Not For Loan | SIU-B-43395 | |
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| 659.2 YOU 11172 BUILDING YOUR COMPANY'S GOOD NAME | 659.2 ZYM 17242 END OF ADVERTISING AS WE KNOW IT | 659.202 CLA Social media strategy : | 659.202 KAU Corporate communication through social media : | 659.202 KAU Corporate communication through social media : | 659.202 MEN Social media risk and governance : | 659.202854 DOL The streaming media guide:how to successfully integrate streaming media into your communications strategy |
Includes index.
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
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