Digital Advertising (Record no. 590955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170908144915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170907b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-137-49434-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.14 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McStay Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UK |
| Name of publisher, distributor, etc | Palgrave |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 221 |
| 365 ## - TRADE PRICE | |
| Price amount | 2852 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book provides an assessment of contemporary and emergent advertising techniques that drive the world's largest companies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING ADVERTISING (G-7) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 2nd Edn. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Symbiosis Institute of International Business | Symbiosis Institute of International Business | Reference | 17/08/2017 | Forward Books | 2852.00 | 8605/17.08.2017 | 2 | 659.14 | SIIB-B-15759 | 03/10/2017 | 23/09/2017 | 07/09/2017 | Books | |||||
| Dewey Decimal Classification | Symbiosis School of Media & Communication, Bengaluru | Symbiosis School of Media & Communication, Bengaluru | 18/12/2018 | 9 | 1977.30 | 659.144 MCS | SSMCB-B-4930 | 17/12/2018 | 18/12/2018 | Books | 2824.72 |
