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Principles of marketing

By: Contributor(s): Material type: TextTextPublication details: Pearson 2016 New DelhiEdition: 15th edDescription: xxiii, 732ISBN:
  • 9789332558472
Subject(s): DDC classification:
  • 658.8 KOT
Summary: "This text shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real-life examples, showing the major decisions that marketing managers face."
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KOT (Browse shelf(Opens below)) Available SIBMH-B-8558
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KOT (Browse shelf(Opens below)) Available SIBMH-B-8559
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KOT (Browse shelf(Opens below)) Available SIBMH-B-8560
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KOT (Browse shelf(Opens below)) Available SIBMH-B-8561
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
658.8 KOT Marketing management 658.8 KOT Marketing management 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Marketing Management

"This text shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real-life examples, showing the major decisions that marketing managers face."

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