Principles of marketing
Kotler, Philip
Principles of marketing - 15th ed. - New Delhi Pearson 2016 - xxiii, 732
"This text shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real-life examples, showing the major decisions that marketing managers face."
9789332558472
Marketing
658.8 / KOT
Principles of marketing - 15th ed. - New Delhi Pearson 2016 - xxiii, 732
"This text shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real-life examples, showing the major decisions that marketing managers face."
9789332558472
Marketing
658.8 / KOT
