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The Medici effect : what elephants and epidemics can teach us about innovation

By: Material type: TextTextPublication details: Harvard Business School Press, Boston, Mass., 2006.Description: xiii, 207 pages; 21 cmISBN:
  • 9781422102824
Subject(s): DDC classification:
  • 658.4063 JOH
Summary: "The Medici effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offer examples of how we can turn ideas into path-breaking innovations."
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"The Medici effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offer examples of how we can turn ideas into path-breaking innovations."

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