The Medici effect : what elephants and epidemics can teach us about innovation
Johansson, Frans
The Medici effect : what elephants and epidemics can teach us about innovation - Boston, Mass., Harvard Business School Press, 2006. - xiii, 207 pages; 21 cm.
"The Medici effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offer examples of how we can turn ideas into path-breaking innovations."
9781422102824
Creative ability
Creative thinking
Creativity Innovations
Organizational Innovation
Organizational change
Planning Techniques
Technological innovations
658.4063 / JOH
The Medici effect : what elephants and epidemics can teach us about innovation - Boston, Mass., Harvard Business School Press, 2006. - xiii, 207 pages; 21 cm.
"The Medici effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offer examples of how we can turn ideas into path-breaking innovations."
9781422102824
Creative ability
Creative thinking
Creativity Innovations
Organizational Innovation
Organizational change
Planning Techniques
Technological innovations
658.4063 / JOH
