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Social media analytics : techniques and insights for extracting business value out of social media / Matthew Ganis, Avinash Kohirkar.

By: Contributor(s): Material type: TextTextDescription: xxxv, 268 pages : illustrations ; 23 cmISBN:
  • 9780133892567
  • 9789332578463
Subject(s): DDC classification:
  • 006.312 GAN
LOC classification:
  • HM742 .G35 2016
Contents:
Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Operation Management A2(7) 006.312 GAN (Browse shelf(Opens below)) Available SIOM-B-14442
Books Books Symbiosis Institute of Operation Management A2(7) 006.312 GAN (Browse shelf(Opens below)) Available SIOM-B-14441
Books Books Symbiosis International University Central Library 006.312 GAN (Browse shelf(Opens below)) Available SIU-B-49807

Includes index.

Includes bibliographical references and index.

Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study.

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