Social media analytics :
Ganis, Matt, 1963-
Social media analytics : techniques and insights for extracting business value out of social media / Matthew Ganis, Avinash Kohirkar. - xxxv, 268 pages : illustrations ; 23 cm
Includes index.
Includes bibliographical references and index.
Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study.
9780133892567 9789332578463
2015949068
Social media--Research.
Data mining.
Business--Data processing.
Web usage mining.
Social media.
Web usage mining.
HM742 / .G35 2016
006.312 GAN
Social media analytics : techniques and insights for extracting business value out of social media / Matthew Ganis, Avinash Kohirkar. - xxxv, 268 pages : illustrations ; 23 cm
Includes index.
Includes bibliographical references and index.
Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study.
9780133892567 9789332578463
2015949068
Social media--Research.
Data mining.
Business--Data processing.
Web usage mining.
Social media.
Web usage mining.
HM742 / .G35 2016
006.312 GAN
