Big Data-Driven Business: how to use big data to win customers, beat competitors, and boost profits

By:

Glass, Russell

Contributor(s):

Callahan, Sean

Material type: Text

TextPublication details: New Delhi John Wiley & Sons 2015Description: 214 pISBN:

978-81-265-6008-0

Subject(s):

DDC classification:

658.8 GLA

Summary: This book offers any company of any size, examples to demonstrate how to create a business culture that focuses on the customer through data.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Centre for Management and Human Resource Development Computer Networks	Text Book	658.872 (Browse shelf(Opens below))	Available	SCMHRD-B-28012
Books	Symbiosis Centre for Management and Human Resource Development Computer Networks	Text Book	658.872 (Browse shelf(Opens below))	Available	SCMHRD-B-28013
Books	Symbiosis Institute of International Business General Stacks		658.8 (Browse shelf(Opens below))	Available	SIIB-B-15680

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Previous	658.8 Global Journal of Emerging Market Economies	658.8 Indian Journal of Marketing	658.8 Contagious: How to build word of mouth in the digital age	658.8 Big Data-Driven Business:	658.8 Winning the Story Wars	658.8 How Cool brands stay hot: Branding to generations Y & Z	658.8 The IUP Journal of Marketing Management	Next

This book offers any company of any size, examples to demonstrate how to create a business culture that focuses on the customer through data.

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