Big Data-Driven Business:
Glass, Russell
Big Data-Driven Business: how to use big data to win customers, beat competitors, and boost profits - New Delhi John Wiley & Sons 2015 - 214 p.
This book offers any company of any size, examples to demonstrate how to create a business culture that focuses on the customer through data.
978-81-265-6008-0
MARKETING (F-8) / Computer
Big Data
Customer relations
658.8 / GLA
Big Data-Driven Business: how to use big data to win customers, beat competitors, and boost profits - New Delhi John Wiley & Sons 2015 - 214 p.
This book offers any company of any size, examples to demonstrate how to create a business culture that focuses on the customer through data.
978-81-265-6008-0
MARKETING (F-8) / Computer
Big Data
Customer relations
658.8 / GLA
