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Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif and Eric Fettman.

By: Contributor(s): Material type: TextTextDescription: xxii, 596 pages : color illustrations ; 25 cmISBN:
  • 9781119144014
  • 9788126564804
Subject(s): DDC classification:
  • 650 ALH 23
LOC classification:
  • TK5105.885.G66 A43 2016
Contents:
Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 650 ALH (Browse shelf(Opens below)) Available SIU-B-49804

Includes bibliographical references and index.

Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.

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