Google analytics breakthrough :
Alhlou, Feras,
Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif and Eric Fettman. - xxii, 596 pages : color illustrations ; 25 cm
Includes bibliographical references and index.
Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.
9781119144014 9788126564804
2016461326
Google Analytics.
Google Analytics.
BUSINESS & ECONOMICS.
TK5105.885.G66 / A43 2016
650 ALH
Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif and Eric Fettman. - xxii, 596 pages : color illustrations ; 25 cm
Includes bibliographical references and index.
Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.
9781119144014 9788126564804
2016461326
Google Analytics.
Google Analytics.
BUSINESS & ECONOMICS.
TK5105.885.G66 / A43 2016
650 ALH
