Branding typography : elegant, retro, handwritten, experimental, minimal / Edited and Produced by Sandu Publishing Co., Ltd. ; Text edited by Gingko Press.

By:

Gingko Press

Contributor(s):

Material type: Text

TextPublication details: Gingko Press 2012Description: 240 pages : illustrations ; 29 cmISBN:

9781584234968 (paperback)
1584234962 (paperback)

Subject(s):

DDC classification:

686.224 23 SID-B-10942

LOC classification:

Z246 .B736 2013

Contents:

Foreword -- Elegant -- Retro -- Handwritten -- Experimental -- Minimal -- Index -- Acknowledgements.

Summary: Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through fashion, interiors and packaging. From print materials to three dimensional projects and clothing, the stunning typography in this volume includes the best of type in use, expertly incorporated for maximum effect on everything from printed materials to products.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design On Display	686.224 SID-B-10942 (Browse shelf(Opens below))	Available		SID-B-10942

Browsing Symbiosis Institute of Design shelves, Shelving location: On Display Close shelf browser (Hides shelf browser)

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Previous	686.224 Contemporary Newspaper Design: A Structural Approach	686.224 Lettering: A Reference Manual of Techniques	686.224 SID-B-10744 Grid Systems In Graphic Design/Raster Systeme Fur	686.224 SID-B-10942 Branding typography :	686.224 SID-B-10946 The evolution of type :	686.224 SID-B-11221 Making and Breaking the Grid, Second Edition, Updated and Expanded: A Graphic Design Layout Workshop	686.224 SID-B-11279 The anatomy of type :a graphic guide to 100 typefaces	Next

Includes index.

Foreword -- Elegant -- Retro -- Handwritten -- Experimental -- Minimal -- Index -- Acknowledgements.

Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through fashion, interiors and packaging. From print materials to three dimensional projects and clothing, the stunning typography in this volume includes the best of type in use, expertly incorporated for maximum effect on everything from printed materials to products.

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