MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02359cam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18784970 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161229124212.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150916s2013 caua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015296849 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781584234968 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1584234962 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn778417088 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
Symbiosis Institute of Design |
| Modifying agency |
YDXCP |
| -- |
G7G |
| -- |
CDX |
| -- |
A7U |
| -- |
DEBSZ |
| -- |
OCLCF |
| -- |
CHVBK |
| -- |
CUS |
| -- |
NYWWB |
| -- |
UUA |
| -- |
UVV |
| -- |
OCLCA |
| -- |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z246 |
| Item number |
.B736 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
686.224 |
| Edition number |
23 |
| Item number |
SID-B-10942 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gingko Press |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Branding typography : |
| Remainder of title |
elegant, retro, handwritten, experimental, minimal / |
| Statement of responsibility, etc |
Edited and Produced by Sandu Publishing Co., Ltd. ; Text edited by Gingko Press. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Gingko Press |
| Date of publication, distribution, etc |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
2144.08 |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers' discount category |
30 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword -- Elegant -- Retro -- Handwritten -- Experimental -- Minimal -- Index -- Acknowledgements. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through fashion, interiors and packaging. From print materials to three dimensional projects and clothing, the stunning typography in this volume includes the best of type in use, expertly incorporated for maximum effect on everything from printed materials to products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic design (Typography) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic design (Typography) |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marke. |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Typographie. |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Werbegraphik. |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Visuelle Kommunikation. |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate Design. |
| Source of heading or term |
swd |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Sandu Publishing Co. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Gingko Press. |
| 720 ## - ADDED ENTRY--UNCONTROLLED NAME |
|---|
| Name |
Sandu Cultural Media |
| Relator code |
edt |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
|
