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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
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TextPublication details: Routledge/Taylor & Francis 2016Edition: Second editionDescription: xiv, 307 pages ; 24 cmISBN: - 9781138804692 (pbk.)
- 658.827 23 42302
- HD69.B7 H43 2016
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Symbiosis International University Central Library | 658.827/HED 42399 (Browse shelf(Opens below)) | Available | siu-b-42399 | |
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Books
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Symbiosis International University Central Library | 658.827/HED 42302 (Browse shelf(Opens below)) | Available | siu-b-42302 |
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| 658.827 HBR 24123 HBR ON BRAND MANAGEMENT | 658.827 HEA 36352 What is Branding ? (Reference Document) | 658.827/HED 42302 Brand management : | 658.827/HED 42399 Brand management : | 658.827 HEN 4556 Road to brand equity concepts, strategies & cases | 658.827 HIL 21110 MAY I HAVE YOUR ATTENTION PLEASE | 658.827/HIL 40055 The infinite asset : |
Includes bibliographical references and indexes.
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