The Routledge companion to digital consumption / edited by Russell W. Belk and Rosa Llamas.
Material type: TextSeries: Routledge companions in business, management and accountingPublication details: New York : Routledge, 2013.Description: xviii, 438 p. ; 26 cmISBN:- 9780415679923 (hardback)
- 658.8/342 23
- BUS000000 | BUS016000 | BUS043010
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Symbiosis Institute of International Business Reference | Reference | 658.8/342 (Browse shelf(Opens below)) | REFERENCE (Restricted Access) | SIIB-B-15112 |
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Includes bibliographical references and index.
The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--
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