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Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life

By: Material type: TextTextPublication details: John Wiley & Sons Hoboken, N.J. 2008Description: xx, 279 pagesISBN:
  • 9780470247532
Subject(s): DDC classification:
  • 658.8 FRA
Summary: 'Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd..."
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'Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd..."

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