Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life

Fragasso, Philip M.

Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life - Hoboken, N.J. John Wiley & Sons 2008 - xx, 279 pages

'Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd..."

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