Strategic communication / edited by Robert L. Heath and Anne Gregory.
Material type:
TextSeries: SAGE benchmarks in communicationDescription: 4 volumes : illustrations ; 24 cmISBN: - 9781446275832
- 1446275833
- 658.45 HEA 23
- HD30.3 .S78 2015
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Symbiosis International University Central Library | Reference | 658.45 HEA 43671 (Browse shelf(Opens below)) | Not For Loan | SIU-B-43671 | |
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Symbiosis School of Media & Communication, Bengaluru | Reference | 658.45 HEA (Browse shelf(Opens below)) | Not For Loan | SSMCB-B-4578 | |
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Symbiosis School of Media & Communication, Bengaluru | Reference | 658.45 HEA (Browse shelf(Opens below)) | Not For Loan | SSMCB-B-4579 | |
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Symbiosis School of Media & Communication, Bengaluru | Reference | 658.45 HEA (Browse shelf(Opens below)) | Not For Loan | SSMCB-B-4580 | |
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Symbiosis School of Media & Communication, Bengaluru | Reference | 658.45 HEA (Browse shelf(Opens below)) | Not For Loan | SSMCB-B-4581 |
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| 658.45 GRA Organizational discourse studies / | 658.45/GRA 42853 Organizational discourse studies / | 658.45/GRA 42854 Organizational discourse studies / | 658.45 HEA 43671 Strategic communication / | 658.45/HEA 43672 Strategic communication / | 658.45/HEA 43673 Strategic communication / | 658.45/HEA 43674 Strategic communication / |
Formerly CIP. Uk
Includes bibliographical references.
V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.
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