Normal view MARC view ISBD view

Strategic communication / edited by Robert L. Heath and Anne Gregory. - 4 volumes : illustrations ; 24 cm. - SAGE benchmarks in communication . - SAGE benchmarks in communication. .

Formerly CIP.

Includes bibliographical references.

V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.

ISBN: 9781446275832 1446275833

LCCN: 2014938115

Nat. Bib. No.: GBB4B9744 bnb

Nat. Bib. Agency Control No.: 016913140 Uk

Subjects--Topical Terms:
Communication in management.
Communication in organizations.
Business communication.
Communication--Management.
Strategic planning.
Öffentlichkeitsarbeit.
Unternehmen.
Corporate Communication.
Unternehmensplanung.
Strategische Planung.
Strategisches Management.

LC Class. No.: HD30.3 / .S78 2015

Dewey Class. No.: 658.45 HEA