What women want : the global marketplace turns female-friendly / Paco Underhill.
Material type:
TextPublication details: New York : Simon & Schuster, c2010.Edition: 1st Simon & Schuster hardcover edDescription: 214 p. ; 25 cmISBN: - 9781416569954
 - 1416569952
 
- 658.8/343082 22
 
- HQ1421 .U53 2010
 
| Item type | Current library | Call number | Status | Date due | Barcode | 
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                    Symbiosis School for Liberal Arts | 658.8/343082 (Browse shelf(Opens below)) | Available | SSLA-B-4655 | 
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| 658.8342 CONSUMER BEHAVIOUR | 658.8342/CUR Consumer expectations : | 658.8342/LOU CONSUMER BEHAVIOR | 658.8/343082 What women want : | 658.85 The Mackay MBA of selling in the real world / | 658.872 Principles of direct and database marketing : | 658/AAK Building Strong Brands | 
Includes bibliographical references (p. [205-206] and index.
1. Housequake -- 2. Don't Phunk with My Hearth -- 3. Let Us Spray -- 4. Nice Work If You Can Get It -- 5. We Can Work It Out -- 6. To Love, Honor, and Maintain -- 7. Should I Stay or Should I Go? -- 8. The Female, Unplugged -- 9. Women and Sin -- 10. The Empress's New Clothes -- 11. C'mon a My Mall -- 12. Higher Ground -- 13. Drugstores -- 14. See Me, Touch Me, Feel Me, Heal Me -- 15. Almost Cut My Hair -- 16. Off the Wall.
""At last, here is a book that gives this underrated skill the respect it deserves."---The New York Times" ""Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"---Bob Gale, Writer/Producer, Back to the Future Trilogy" ""I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill. fascinating."---Rocky Mountain News" ""Paco Underhill is Sherlock Holmes for retailers...This sleuth makes shoppers view stores with more critical eyes."---Trish Donnally, San Francisco Chronicle" ""The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller."---Craig Ryan, The Oregonian"--BOOK JACKET.
                                    
                            
                        
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