What women want :

Underhill, Paco.

What women want : the global marketplace turns female-friendly / Paco Underhill. - 1st Simon & Schuster hardcover ed. - New York : Simon & Schuster, c2010. - 214 p. ; 25 cm.

Includes bibliographical references (p. [205-206] and index.

Housequake -- Don't Phunk with My Hearth -- Let Us Spray -- Nice Work If You Can Get It -- We Can Work It Out -- To Love, Honor, and Maintain -- Should I Stay or Should I Go? -- The Female, Unplugged -- Women and Sin -- The Empress's New Clothes -- C'mon a My Mall -- Higher Ground -- Drugstores -- See Me, Touch Me, Feel Me, Heal Me -- Almost Cut My Hair -- Off the Wall. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.

""At last, here is a book that gives this underrated skill the respect it deserves."---The New York Times" ""Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"---Bob Gale, Writer/Producer, Back to the Future Trilogy" ""I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill. fascinating."---Rocky Mountain News" ""Paco Underhill is Sherlock Holmes for retailers...This sleuth makes shoppers view stores with more critical eyes."---Trish Donnally, San Francisco Chronicle" ""The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller."---Craig Ryan, The Oregonian"--BOOK JACKET.

9781416569954 1416569952

40018099637

2010020462


Women--Attitudes.--United States
Women--Social conditions--United States--21st century.
Women--Economic conditions--United States--21st century.
Social influence.

HQ1421 / .U53 2010

658.8/343082