Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij.

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Material type: Text

TextPublication details: Los Angeles Sage 2014Edition: Fourth EditionDescription: xx, 395 pages : illustrations ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management and Human Resource Development General Stacks	Reference	658.8/02 (Browse shelf(Opens below))	Available		SCMHRD-B-27089

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Previous	658.8/7 Principles of retailing /	658.8 SWA R K Swamy Hansa Guide to Market Planning:	658.8/02 Marketing communications /	658.8/02 Global Marketing and Advertising :	658.804 Business-to-business marketing management : Strategies, cases and solutions	658.812 Customer service : 21st Century business	658.827 Brand storming : Managing brands in the era of complexity	Next

Includes bibliographical references and index.

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