Global Marketing and Advertising : (Record no. 573025)

MARC details
000 -LEADER
fixed length control field 00731cam a2200193 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130429s2014 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452257174
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Cutter MOO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de,
Dates associated with a name 1943-
245 10 - TITLE STATEMENT
Title Global Marketing and Advertising :
Remainder of title Understanding Cultural Paradoxes /
Statement of responsibility, etc Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement Fourth Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xx, 395 pages :
Other physical details illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing / Costly Ref. Advertising
Form subdivision Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Form subdivision Cross-cultural studies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development General Stacks 16/05/2016 The Forward Books 5616.00 658.8/02 SCMHRD-B-27089 02/04/2024 3762.72 Books