Global Marketing and Advertising : (Record no. 573025)
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000 -LEADER | |
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fixed length control field | 00731cam a2200193 i 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130429s2014 caua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781452257174 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Cutter | MOO |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mooij, Marieke K. de, |
Dates associated with a name | 1943- |
245 10 - TITLE STATEMENT | |
Title | Global Marketing and Advertising : |
Remainder of title | Understanding Cultural Paradoxes / |
Statement of responsibility, etc | Marieke de Mooij. |
250 ## - EDITION STATEMENT | |
Edition statement | Fourth Edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Los Angeles |
Name of publisher, distributor, etc | Sage |
Date of publication, distribution, etc | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 395 pages : |
Other physical details | illustrations ; |
Dimensions | 26 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Target marketing / Costly Ref. Advertising |
Form subdivision | Cross-cultural studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
Form subdivision | Cross-cultural studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior |
Form subdivision | Cross-cultural studies. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Reference | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | General Stacks | 16/05/2016 | The Forward Books | 5616.00 | 658.8/02 | SCMHRD-B-27089 | 02/04/2024 | 3762.72 | Books |