Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

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Material type: Text

TextPublication details: London ; New York : Routledge, 2002.Description: viii, 293 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Operation Management	659.207 2 DAY/HOL (Browse shelf(Opens below))	Available		SIOM-B-13038

Includes bibliographical references (p. [275]-284) and index.

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