Qualitative research methods in public relations and marketing communications / (Record no. 572433)
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000 -LEADER | |
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fixed length control field | 01273cam a22003134a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 010813s2002 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0415222737 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0415222745 (pbk.) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.207 2 |
Cutter | DAY/HOL |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Daymon, Christine. |
245 10 - TITLE STATEMENT | |
Title | Qualitative research methods in public relations and marketing communications / |
Statement of responsibility, etc | Christine Daymon and Immy Holloway. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London ; |
-- | New York : |
Name of publisher, distributor, etc | Routledge, |
Date of publication, distribution, etc | 2002. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | viii, 293 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
365 ## - TRADE PRICE | |
Price type code | INR |
Price amount | 400.00 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [275]-284) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Corporations |
General subdivision | Public relations |
-- | Research |
-- | Methodology |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Public relations |
General subdivision | Research |
-- | Methodology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
General subdivision | Methodology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Qualitative research. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Holloway, Immy. |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0650/2001048321-d.html">http://www.loc.gov/catdir/enhancements/fy0650/2001048321-d.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Symbiosis Institute of Operation Management | Symbiosis Institute of Operation Management | 27/01/2016 | Readers World,Mumbai Invoice No.673 | 280.00 | 659.207 2 DAY/HOL | SIOM-B-13038 | 15/04/2016 | 400.00 | Books |