Qualitative research methods in public relations and marketing communications / (Record no. 572433)

MARC details
000 -LEADER
fixed length control field 01273cam a22003134a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010813s2002 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415222737
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415222745 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.207 2
Cutter DAY/HOL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Daymon, Christine.
245 10 - TITLE STATEMENT
Title Qualitative research methods in public relations and marketing communications /
Statement of responsibility, etc Christine Daymon and Immy Holloway.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 293 p. :
Other physical details ill. ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price type code INR
Price amount 400.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [275]-284) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
General subdivision Public relations
-- Research
-- Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Holloway, Immy.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0650/2001048321-d.html">http://www.loc.gov/catdir/enhancements/fy0650/2001048321-d.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management 27/01/2016 Readers World,Mumbai Invoice No.673 280.00 659.207 2 DAY/HOL SIOM-B-13038 15/04/2016 400.00 Books