The SAGE Handbook of Marketing Theory
Material type: TextPublication details: London : SAGE Publications, Limited Dec. 2009 Thousand Oaks : SAGE Publications, Incorporated [Distributor]Description: xviii, 523 pagesISBN:- 9781446270516
- 1446270513 (Trade Paper)
- 658.8001/MAC 22 41869
- HF5415
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis International University Central Library | Reference | 658.8001/MAC 41869 (Browse shelf(Opens below)) | Not For Loan | SIU-B-41869 |
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Annotation Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Scholarly & Professional SAGE Publications, Limited
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