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The SAGE Handbook of Marketing Theory

Contributor(s): Material type: TextTextPublication details: London : SAGE Publications, Limited Dec. 2009 Thousand Oaks : SAGE Publications, Incorporated [Distributor]Description: xviii, 523 pagesISBN:
  • 9781446270516
  • 1446270513 (Trade Paper)
Subject(s): DDC classification:
  • 658.8001/MAC 22 41869
LOC classification:
  • HF5415
Online resources: SAGE Knowledge - A-Z ListSummary: Annotation Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis International University Central Library Reference 658.8001/MAC 41869 (Browse shelf(Opens below)) Not For Loan SIU-B-41869

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Annotation Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Scholarly & Professional SAGE Publications, Limited

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