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The SAGE Handbook of Marketing Theory - London : Thousand Oaks : SAGE Publications, Limited SAGE Publications, Incorporated [Distributor] Dec. 2009 - xviii, 523 pages

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Annotation Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Scholarly & Professional SAGE Publications, Limited

ISBN: 9781446270516 1446270513 (Trade Paper) USD 70.00 Retail Price (SAGE Publications, Incorporated) = The SAGE Handbook of Marketing Theory

Standard No.: 9781446270516

Source: B75051P 00325166

Subjects--Corporate Names: Marketing Handbook

LC Class. No.: HF5415

Dewey Class. No.: 658.8001/MAC / 41869