Sixty trends in sixty minutes

By:

Hill, Sam

Material type: Text

TextPublication details: John Wiley, New York, 2002.Description: v, 282 pages: illustrations; 24 cmISBN:

9780471225805

Subject(s):

DDC classification:

658.403 HILL

Summary: "Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.403 HILL (Browse shelf(Opens below))	Available		SIBMH-B-4491

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Previous	658.403 CHU Blissful data: wisdom and strategies for providing meaningful, useful, and accessible data for all employees	658.403 CLE Instant creativity	658.403 DES Agile information systems: conceptualization, construction, and management	658.403 HILL Sixty trends in sixty minutes	658.403 JAI Decision support system : development and application	658.403 KOP The right decision every time : how to reach perfect clarity on tough decisions	658.403 LAH How to make the right decision	Next

"Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."

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