Sixty trends in sixty minutes
Hill, Sam.
Sixty trends in sixty minutes - New York, John Wiley, 2002. - v, 282 pages: illustrations; 24 cm.
"Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."
9780471225805
Business forecasting
Fads Forecasting
New products
Trend analysis
658.403 / HILL
Sixty trends in sixty minutes - New York, John Wiley, 2002. - v, 282 pages: illustrations; 24 cm.
"Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."
9780471225805
Business forecasting
Fads Forecasting
New products
Trend analysis
658.403 / HILL
