The new market leaders : who's winning and how in the battle for customers

By:

Wiersema, Frederik D

Material type: Text

TextPublication details: Free Press Business, London, 2002.Description: 320 pages; 25 cmISBN:

9780743221375

Subject(s):

DDC classification:

658.812 WIE

Summary: "Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.812 WIE (Browse shelf(Opens below))	Available		SIBMH-B-4084

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Previous	658.812 SMI Loyalty-based selling : the magic formula for becoming the #1 sales rep	658.812 SPE The Nordstorm why to customer service excellence: a handbook for implementing great service in your organization	658.812 SPE Anytime, anywhere: how the best bricks-and-clicks businesses deliver seamless service to their customers	658.812 WIE The new market leaders : who's winning and how in the battle for customers	658.812 YAD Winning @ call centre: confessions of a calling agent	658.812 ZEM Delivering knock your socks off service	658.816 DEO Why I am paying more: price theory and market structures made simple	Next

"Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful."

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