The new market leaders : who's winning and how in the battle for customers
Wiersema, Frederik D.
The new market leaders : who's winning and how in the battle for customers - London, Free Press Business, 2002. - 320 pages; 25 cm.
"Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful."
9780743221375
Business enterprises
Marketing Management Case studies
Business enterprises Ratings and rankings
Case studies
Consumer Behavior
Consumer satisfaction
Customer relations
658.812 / WIE
The new market leaders : who's winning and how in the battle for customers - London, Free Press Business, 2002. - 320 pages; 25 cm.
"Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful."
9780743221375
Business enterprises
Marketing Management Case studies
Business enterprises Ratings and rankings
Case studies
Consumer Behavior
Consumer satisfaction
Customer relations
658.812 / WIE
