Handbook of marketing / edited by Barton Weitz and Robin Wensley.
Material type: TextPublication details: London ; Thousand Oaks : SAGE, 2002.Description: xix, 582 p. : ill. ; 24 cmISBN:- 0761956824
- 658.8 21 38822
- HF5415 .H18665 2002
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis International University Central Library | Reference | 658.8/HAN 38822 (Browse shelf(Opens below)) | Not For Loan | siu-b-38822 |
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658.8/CRI 38810 Critical marketing studies / | 658.8 ELL Culture and Positioning as Determinants of Strategy: | 658.8 HAC Marketing: | 658.8/HAN 38822 Handbook of marketing / | 658.8 JEA International Marketing in Rapidly Changing Environments | 658.8 KLE Business Relationship Management and Marketing: | 658.8 LAN 14379 ART OF MARKETING |
Includes bibliographical references and index.
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