Handbook of marketing /

Handbook of marketing / edited by Barton Weitz and Robin Wensley. - London ; Thousand Oaks : SAGE, 2002. - xix, 582 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0761956824

2003268088

GBA1-X8230


Marketing.

HF5415 / .H18665 2002

658.8 / 38822