The new guide to identity: how to create and sustain change through managing identity

By:

Olins, Wolff

Material type: Text

TextPublication details: Grower Publishing Limited England 2002Description: 89ISBN:

9780566077371

Subject(s):

DDC classification:

659.285 OLI

Summary: "This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	659.285 OLI (Browse shelf(Opens below))	Available		SIBMH-B-3703

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Previous	658.848 ONK International marketing :strategy and theory	658.8708 SHE Franchising & licensing: two powerful ways to grow your business	659.2 BUT Introducing public relations: theory and practice	659.285 OLI The new guide to identity: how to create and sustain change through managing identity	700 RAJ Corporate wisdom in Thirukkural	741.5 PAI Savitri: the perfect wife	796.02 STU The sports book: the sports, the rules, the tactics, the techniques	Next

"This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect."

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