The new guide to identity: how to create and sustain change through managing identity
Olins, Wolff
The new guide to identity: how to create and sustain change through managing identity - England Grower Publishing Limited 2002 - 89
"This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect."
9780566077371
Image
Corporate identity
Entreprises
Corporate image
659.285 / OLI
The new guide to identity: how to create and sustain change through managing identity - England Grower Publishing Limited 2002 - 89
"This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect."
9780566077371
Image
Corporate identity
Entreprises
Corporate image
659.285 / OLI
