Principles of Advertising A Global Perspective

By:

Lee, Monle

Contributor(s):

Johnson, Carla

Material type: Text

TextPublication details: Viva Books New Delhi 2003Description: 355ISBN:

9788176494007

Subject(s):

DDC classification:

659.1 LEE

Summary: "A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	659.1 LEE (Browse shelf(Opens below))	Available		SIBMH-B-3649

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Previous	659.072 JUG Advertising and public relations research	659.072 JUG Advertising and public relations research	659.1 JET Advertising management	659.1 LEE Principles of Advertising A Global Perspective	659.1 WIN Beyond advertising: Creating value through all customer touchpoints	659.1 ZYM The end of advertising as we know it	659.1092 OTH Adland: searching for the meaning of life on a branded planet	Next

"A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications."

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