Principles of Advertising A Global Perspective
Lee, Monle
Principles of Advertising A Global Perspective - New Delhi Viva Books 2003 - 355
"A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications."
9788176494007
Strategy Marketing
Planning Buying
Target Market Product
Management
Marketing
Communication
Market Segmentation
659.1 / LEE
Principles of Advertising A Global Perspective - New Delhi Viva Books 2003 - 355
"A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications."
9788176494007
Strategy Marketing
Planning Buying
Target Market Product
Management
Marketing
Communication
Market Segmentation
659.1 / LEE
