Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran.
Material type: TextSeries: SAGE library in marketingPublication details: London : SAGE, 2009.Description: 1 vol: xlvi, 385 p. ; ill. ; 25 cmISBN:- 9781847875709 (set : alk. paper)
- 184787570X (set : alk. paper)
- 658.8 22 38808
- HF5415 .C73 2009
Contents:
v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society: criticial reflections.
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis International University Central Library | Reference | 658.8/CRI 38809 (Browse shelf(Opens below)) | Not For Loan | siu-b-38809 | |
Books | Symbiosis International University Central Library | Reference | 658.8/CRI 38810 (Browse shelf(Opens below)) | Not For Loan | siu-b-38810 | |
Books | Symbiosis International University Central Library | Reference | 658.8/CRI 38808 (Browse shelf(Opens below)) | Not For Loan | siu-b-38808 |
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658.8 BRA 14384 ART OF MARKETING | 658.8 CHE 5887 The Essential Guide To Key Account Selection | 658.8 CRA Marketing Entrepreneurs: | 658.8/CRI 38808 Critical marketing studies / | 658.8/CRI 38809 Critical marketing studies / | 658.8/CRI 38810 Critical marketing studies / | 658.8 ELL Culture and Positioning as Determinants of Strategy: |
Includes bibliographical references.
v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society: criticial reflections.
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