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Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran.

Contributor(s): Material type: TextTextSeries: SAGE library in marketingPublication details: London : SAGE, 2009.Description: 1 vol: xlvi, 385 p. ; ill. ; 25 cmISBN:
  • 9781847875709 (set : alk. paper)
  • 184787570X (set : alk. paper)
Subject(s): DDC classification:
  • 658.8 22 38808
LOC classification:
  • HF5415 .C73 2009
Contents:
v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society: criticial reflections.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis International University Central Library Reference 658.8/CRI 38809 (Browse shelf(Opens below)) Not For Loan siu-b-38809
Books Books Symbiosis International University Central Library Reference 658.8/CRI 38810 (Browse shelf(Opens below)) Not For Loan siu-b-38810
Books Books Symbiosis International University Central Library Reference 658.8/CRI 38808 (Browse shelf(Opens below)) Not For Loan siu-b-38808

Includes bibliographical references.

v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society: criticial reflections.

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