Weird ideas that work: 11 1/2 practices for promoting, managing, and sustaining innovation

By:

Sutton, Robert I

Material type: Text

TextPublication details: Free Press New York 2002Description: 232ISBN:

9780743212120

Subject(s):

DDC classification:

658 SUT

Summary: "Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658 SUT (Browse shelf(Opens below))	Available		SIBMH-B-2640

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Previous	658 SIN Business of freedom	658 SLA The GE way fieldbook : Jack Welch's battle plan for corporate revolution	658 SMI Wisdom from the robber barons : enduring business lessons from Rockefeller, Morgan, and the first industrialists	658 SUT Weird ideas that work: 11 1/2 practices for promoting, managing, and sustaining innovation	658 TIM Ask John: straight-talking, common sense from the front line of management	658 TUL The 27 challenges managers face : step-by-step solutions to (nearly) all of your management problems	658 ULR Product design and development	Next

"Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical."

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