Weird ideas that work: 11 1/2 practices for promoting, managing, and sustaining innovation

Sutton, Robert I.

Weird ideas that work: 11 1/2 practices for promoting, managing, and sustaining innovation - New York Free Press 2002 - 232

"Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical."

9780743212120


Creativity dans
Creative ability in business
Management
Organizational change

658 / SUT