Judo strategy : turning your competitors' strength to your advantage

By:

Yoffie, David B

Contributor(s):

Kwak, Mary

Material type: Text

TextPublication details: Harvard Business School Press, Boston, Mass., 2001.Description: xv, 239 pages: illustrations; 25 cmISBN:

9781591391265

Subject(s):

DDC classification:

658.401 YOF

Summary: "Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of Judo Strategy."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.401 YOF (Browse shelf(Opens below))	Available		SIBMH-B-2480

Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: General Book Close shelf browser (Hides shelf browser)

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Previous	658.401 SEN The 36 stratagems for business : achieve your objectives through hidden and unconventional strategies and tactics	658.401 SLO Learning to think strategically	658.401 VEN The strategy process : a practical handbook for implementation in business	658.401 YOF Judo strategy : turning your competitors' strength to your advantage	658.4012 B Cases in strategic management	658.4012 BEN Connecting the dots : aligning projects with objectives in unpredictable times	658.4012 CHA The attacker's advantage : turning uncertainty into breakthrough opportunities	Next

"Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of Judo Strategy."

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