Judo strategy : turning your competitors' strength to your advantage
Yoffie, David B
Judo strategy : turning your competitors' strength to your advantage - Boston, Mass., Harvard Business School Press, 2001. - xv, 239 pages: illustrations; 25 cm
"Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of Judo Strategy."
9781591391265
Business planning
Entreprises Planification
Strategic planning
Strategic planning
658.401 / YOF
Judo strategy : turning your competitors' strength to your advantage - Boston, Mass., Harvard Business School Press, 2001. - xv, 239 pages: illustrations; 25 cm
"Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of Judo Strategy."
9781591391265
Business planning
Entreprises Planification
Strategic planning
Strategic planning
658.401 / YOF
