Marketing strategy and competitive positioning

By:

Hooley, Graham J

Contributor(s):

Material type: Text

TextPublication details: Noida Pearson 2009Edition: 4th edDescription: xviii, 614pISBN:

9788131727997

Subject(s):

DDC classification:

658.802 HOO

Summary: Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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