Marketing strategy and competitive positioning (Record no. 564091)

MARC details
000 -LEADER
fixed length control field 00851nam a22002297a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160105b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131727997
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter HOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
245 ## - TITLE STATEMENT
Title Marketing strategy and competitive positioning
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 614p
520 ## - SUMMARY, ETC.
Summary, etc Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Applied marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Strategie
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nicolaud, Brigitte
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 14/11/2022 Amazon 361.63 658.802 HOO SIBMH-BB-5968 12/06/2023 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6007 23/10/2024 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6008 16/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6009 11/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6010 16/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6011 31/10/2023 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6012 17/10/2024 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6013 12/08/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6014 23/10/2024 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6015 17/10/2024 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6016 16/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6017 16/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6018 25/11/2024 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6019 15/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6020 23/10/2024 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6021 19/11/2022 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6022 16/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6023 19/10/2023 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6024 11/10/2025 749.00 Books
    Dewey Decimal Classification   Not For Loan Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6025 16/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6026 16/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6027 18/11/2022 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/12/2015 Shah Book House 749.00 658.802 HOO SIBMH-B-6028 16/10/2025 749.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3741 15/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3742 15/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3743 16/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3744 18/03/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3745 15/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3746 24/11/2022 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3747 15/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3748 31/10/2023 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3749 19/10/2023 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3750 15/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3751 16/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3752 15/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3753 16/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3754 29/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3755 17/10/2024 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3756 16/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3757 22/10/2024 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3758 23/10/2024 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3759 16/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3760 04/11/2023 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3761 12/03/2024 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3762 17/10/2024 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3763 17/10/2024 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3764 17/11/2023 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3765 14/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3766 16/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3767 16/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3768 14/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3769 16/10/2025 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/06/2020 Shah Book House 749.00 658.802 HOO SIBMH-BB-3770 17/10/2024 749.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 17/09/2021 Amazon 299.00 658.802 HOO SIBMH-B-10903 02/09/2025 799.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 17/09/2021 Amazon 299.00 658.802 HOO SIBMH-B-10904 15/10/2025 799.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 17/09/2021 Amazon 294.00 658.802 HOO SIBMH-B-10905 15/10/2025 799.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 17/09/2021 Amazon 295.00 658.802 HOO SIBMH-B-10906 17/10/2024 799.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 17/09/2021 Amazon 295.00 658.802 HOO SIBMH-B-10907 18/10/2023 799.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 24/09/2021 Amazon 299.00 658.802 HOO SIBMH-B-10921 26/11/2024 799.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 25/10/2021 AMAZON 298.00 658.802 HOO SIBMH-B-11339 13/10/2025 675.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/11/2022 Amazon 361.63 658.802 HOO SIBMH-BB-5969 16/10/2025 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/11/2022 Amazon 361.63 658.802 HOO SIBMH-BB-5970 16/10/2025 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/11/2022 Amazon 361.63 658.802 HOO SIBMH-BB-5971 02/07/2025 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/11/2022 Amazon 361.63 658.802 HOO SIBMH-BB-5972 18/10/2023 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/11/2022 Amazon 361.63 658.802 HOO SIBMH-BB-5973 15/10/2025 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/11/2022 Amazon 361.63 658.802 HOO SIBMH-BB-5974 18/10/2023 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/11/2022 Amazon 361.63 658.802 HOO SIBMH-BB-5975 13/10/2025 875.00 Book-Bank