Marketing strategy and competitive positioning

By:

Hooley, Graham J

Contributor(s):

Material type: Text

TextPublication details: Noida Pearson 2009Edition: 4th edDescription: xviii, 614pISBN:

9788131727997

Subject(s):

DDC classification:

658.802 HOO

Summary: Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Tags from this library: No tags from this library for this title. Log in to add tags.

This record has many physical items (67). View all the physical items.

Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.802 ACE Successful marketing communications:	658.802 FIF Marketing strategy:	658.802 HAR HBR's 10 must reads on strategic marketing	658.802 HOO Marketing strategy and competitive positioning	658.802 HOO Marketing strategy and competitive positioning	658.802 HOO Marketing strategy and competitive positioning	658.802 HOO Marketing strategy and competitive positioning	Next

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

There are no comments on this title.

to post a comment.