Blue Ocean Strategy

By:

Kim W. Chan

Material type: Text

TextPublication details: Boston Harvard Business Review Press 2015Description: 287pISBN:

9781625274496

DDC classification:

658.802 SIMS-B-022084

Contents:

1 Blue Ocean strategy 2 Formulating Blue Ocean strategy 3 Executing Blue Ocean Strategy

Summary: Blue Ocean Strategy Challenges companies to break of the red ocean of bloody competition by creating uncontested Market Space & Make the Competition Irrelevant.Instead of Dividing up existing & often shrinking- demand & bench marking Competitors, blue ocean strategy is about growing demand & breaking away from the competition.

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Books	Symbiosis Institute of Management Studies SIMS-10/2.1	SIMS-B-022084 (Browse shelf(Opens below))	Available		SIMS-B-22084

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1 Blue Ocean strategy 2 Formulating Blue Ocean strategy
3 Executing Blue Ocean Strategy

Blue Ocean Strategy Challenges companies to break of the red ocean of bloody competition by creating uncontested Market Space & Make the Competition Irrelevant.Instead of Dividing up existing & often shrinking- demand & bench marking Competitors, blue ocean strategy is about growing demand & breaking away from the competition.

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