Blue Ocean Strategy
Kim W. Chan
Blue Ocean Strategy - Boston Harvard Business Review Press 2015 - 287p
1 Blue Ocean strategy 2 Formulating Blue Ocean strategy
3 Executing Blue Ocean Strategy
Blue Ocean Strategy Challenges companies to break of the red ocean of bloody competition by creating uncontested Market Space & Make the Competition Irrelevant.Instead of Dividing up existing & often shrinking- demand & bench marking Competitors, blue ocean strategy is about growing demand & breaking away from the competition.
9781625274496
658.802 / SIMS-B-022084
Blue Ocean Strategy - Boston Harvard Business Review Press 2015 - 287p
1 Blue Ocean strategy 2 Formulating Blue Ocean strategy
3 Executing Blue Ocean Strategy
Blue Ocean Strategy Challenges companies to break of the red ocean of bloody competition by creating uncontested Market Space & Make the Competition Irrelevant.Instead of Dividing up existing & often shrinking- demand & bench marking Competitors, blue ocean strategy is about growing demand & breaking away from the competition.
9781625274496
658.802 / SIMS-B-022084
